In these difficult times, it is forced to take extra measures already not to improve sales, but to maintain the level of activity. Reduction of the purchasing power of wage earners, it is necessary to add a change in the mindset of consumers who have decided to limit unnecessary purchases and make worth every penny. Users are constantly looking for deals, discounts, benefits, and opportunities that will enable them to take full advantage of the few purchases that made online. For this reason, it is forced to take some measure to boost online sales. Do not trim their advertising expenses. If it is necessary, look for other areas where to cut expenses, except for advertising and marketing.
Not properly promote their products will further reduce its sales and this would be a fatal mistake. He is forced to spend intelligently rather than spend less. Today, perhaps a flat in a magazine of high circulation, for example, does not render you the results desired in terms of massive, and very probably never recover the investment made. On the other hand another type of more contained and focused about your ideal target actions would represent a spending less but with one higher comparative effectiveness. Do not trim their costs of production, specifically in terms of raw materials.
A very bad decision would otherwise be sacrificing quality to achieve more competitive prices. Train your sales force, especially those employees committed to the development of new channels. Nothing will serve you a person dedicated to be on Twitter, for example, have large amount of hours per day if not this time and these contacts it translates into sales. Investigate. Try to define as accurately as possible the needs of your audience, their consumption habits, their expectations. This will help you to better customize both the advertising message as to adapt the product to what your audience expects from you. Implement an adequate system of CRM. Remember that it will always be easier to loyalty to a client that make new customers. It is also necessary to make a correct follow-up of all commercial contacts, both those that have been become sales, who have made a query, they have subscribed to our newsletter, or you have had some kind of contact with our company. In short, it is necessary to know if bought, why they bought; and if not they bought what stopped them to complete the purchase process. Of course, that the condition sine qua non to boost their sales online is yourself creates in their products. Be critical and try to improve the aspects that can be optimized. Compare their products with those of competitors. Use this information to make things better and give added value to your merchandise.