Any marketer knows that the consumer likes the eyes, especially when you first meet with a product or brand. And in view of visual advertising he spends less than 2 seconds. And even more so it would be interesting to know for sure (exactly and without bugs!) which elements copywriter attract consumers, and what does go unnoticed. With nothing to their subjective evaluations, which they carefully considered, on reflection, it is worth it articulate all emerged in my head thinking, and to penetrate into the unconscious of the consumer and find out whether he sees what you're trying to bring him. Now Ukrainian and marketers will be able to dive into the brain of your target audience and recognize the very first reaction to the visual advertisement.
Company Research & Branding Group for the first time in Ukraine offered to companies to take advantage of new advanced technology research EYE TRACKING. This technique is presented as a table computer with an infrared camera and special software that identifies the particular eye. That is, using this equipment, it is possible to obtain a number of indicators of eye activity. Marketers especially useful metrics such as fixation, indicating the increased attention to a particular area of the screen, and change in pupil diameter, which reflects the degree of interest and emotional reaction of the consumer. What exactly respondent remarked: the logo, or half-naked women? .. EYE TRACKING allows you to find answers to questions about how well the ads attract and retain consumers' attention.