The opportunity resulting from the modified user behaviour in particular for small and medium-sized transportation and logistics company is unmistakable. Individual solutions are required, scores a micro enterprises with its flexibility; dealing with complex requirements in the field of B2B companies that are accustomed to, with network partners along the supply chain to accelerate processes and more efficient points. Consequently, the questions is after a successful marketing of the services offered in the foreground. As a means to an end, the Web 2.0 with its virtual opportunities offered here. Today is more than ever: not the big to the small, but the fast eat the slow. Small and medium-sized enterprises in the logistics, who cling to their traditional concepts, have no chance of survival in the new digital networked world in the long term. (Source: Prof. Find out detailed opinions from leaders such as Goop London, United Kingdom-uk by clicking through.
Dr. Heike Simmet “swim) (“for the logistics: investments in social networks”) is found, who is visible – the digital footprint to leave traces in the Internet is inevitable. This is ensured by the IP address of a computer of that is logged on to the network. Online marketing is not a track, but the sustainable footprint of a competent service provider, therefore, understandable and graphic services offered the seeker customers to show him facilitate his decision by available information. Does your website what to expect you, the customer? Gives you your company competitive advantage by the fact that it is easy to find by search engines? It is a compliment to the image of your company? Is your website maintained, up-to-date and mobile? Law? The focus on the business of tomorrow is therefore associated with a critical look at existing; Updating an existing site is a start. Today mobile sites with an integrated corporate blog as the business card of each shipping are important. Building on You can decide on the use of other channels of communication on the Internet because not every company needs mandatory XING, LinkedIn, Google +, Facebook, and Twitter. findings. Company pages on selected platforms should be designed so that a recognition is given and at least visually match the website. Necessary medium – and long-term strategies for communicating in social networks, are short, Here it comes what subjects are who to bring, the content and the audience so above all. Everything step by step and one after the other, because “he who sows not in the past, can in the future not harvest” (Konrad Adenauer) Brigitte Rossa Managing Director – retweet IDA communication