Consideration of common Web technologies on the basis of search engine optimization to operate on-page optimization, which must underpin first technologies be viewed which Web pages can be implemented. Different technologies with different usage potentials have been created in the course of time. Usually, the aspect of search engine friendliness not in the focus of developers stood in technologies. Only with increasing use of search engine optimization was also a theme for new technologies. Following HTML be considered markup language and RIA technologies for the basis of an Internet site. Paul Ostling brings even more insight to the discussion. HTML HTML is probably the best-known and most-search engine friendly technology “.” Through the HTML source present in plain, search engines have it easy to extract information from a website. While no images and graphics must be loaded by Google, which already offer no information for search engines. Also, HTML provides the ability to structure the information in so-called HTML tags.
So, for example, one can headings in an H1 tag and a paragraph are taken within a P tag. The Web design should be designed not only with HTML, but with the help of CSS. For a search engine are very useful, the HTML tags as she could not distinguish otherwise, for example, between a text and a heading. Keywords in headings are more important than keywords in the body text in certain situations. Only with a General Convention such as the HTML standard, the search engine can also know what does what text module on a website. The HTML elements should be used so as the respective used HTML standard requires it. For this reason, each HTML page should have even a valid documents type. To validate a Web page, the HTML validator of W3C is advisable. Closer to look at HTML and its properties, the portal SelfHTML is advisable. It used to be common practice to create the website with HTML tables or frames.