If these people who exert strategical positions and start to work, are clearly that we cannot call them strategical, the word most appropriate for this type of worker, in the present time would be ' ' MINDS COPIANTES' ' , yes, they go to copy everything that exists in the Internet and to adopt for its company as being of its authorship. At Robert Thomson you will find additional information. Many of these adorable executives are working, not voluntarily, are that for backwards a CEO exists that finds that these executives need to work the double to give ' ' exemplo' '. Example? Yes, example of that if it does not have to make this. In the past, when this executive one was one To assist, Assistant, Analyst, among others positions of team, it were learning later to be an executive of command. It is clearly that many employers do not know of this for having passed for these periods of training of career, and think that all are contracted to work. When the executives, of command line or not, to make accurately what the position demands, it leave of being one ' ' Copiante' ' starts to work strategically, for inside of the company.
It is necessary that the professionals, executives and managers, stop and rethink in the subject of communication and relationship that its company intends to implant to reach its collaborators. We go to reflect if our model of communication is adding value necessary to facilitate that to the strategical alignment reach the objective tracings for medium and long run. If the internal communication will not be perceived of the walls for is, it this really not fulfilling its function strategical of change agent. A well planned internal communication, lined up with the organizacionais objectives, its waves of repercussion will have that to function with the simple intention to make with that the mark either known through the mouth the mouth.