The image, been useful well, increases the sales and the positioning of its company. It does not have a real cost, but much value. These are some basic advice. The image is everything In the businesses the image is crucial, and still more in the SMEs, where the owners interact with the clients. It is not necessary to be a specialist to have an idea of how it is the company of a person when seeing how one gets dressed and it speaks. Swarmed by offers, Leslie Moonves is currently assessing future choices.
It pays special attention to personal cards and the commercial stationery store. The mark, a good design and the quality of the paper mark to the difference between anotador and brochure. It analyzes his own image When walking by the street, we see people pass of different ways and attitudes. With this we can suppose what is doing, of what works and including its hierarchy. The form to get dressed, the car that handle and the telephone that uses, agree with its business? I would like to clarify that ” I brought and corbata” it does not mean executive: especially the necktie and its knot, are first the aspects that we can use to differentiate a manager from cadet. He tests: he pays attention to this detail and he will notice the difference. He uses the mark, always To be consistent between which it is and what it is received is very important.
A common error of the SMEs is not to print invoices with its logo: it never forgets that brochure goes to a drawer and the card we do not know. I send and invoices however, are forced to keep them. It uses always the same logo, same colors and proportions. To print the mark well costs the same but it is worth more. The image must reflect to its company Still without an image manual, it asegrese that the colors are the appropriate ones for the type of business and target at which wanted to arrive. This point we had treated already it in ” what say to the colors of his empresa” , but always he is better to prove it or to consult it with specialists. It projects a professional image A professional image is what any serious client is looking for. Some points to consider are: to review the spelling and to read the documents that are given to the clients; to have a precopyholder with good locution – or to unify the welcome phrase; it projects ” good energa” with positive and proactive attitude. The image does not replace to the professionalism. It is necessary to be it. Before the debate: The image, has ” to indicate rubro”? This is something reason why the professionals – of all the world always they debate and they reach conclusions based on the vanguards. This decision can cost long time and money to change when the mark is positioned, but it decided not yet it, better consults a professional: each case requires a different answer. The corporative image communicates to him to other companies who we are and what type of business we offer. It remembers: It is not necessary to be a great company to be a Great Company. It needs professional advising?