Even untrained Temporary workers may indicate customers displays targeted even during operating additional services and facilities. If construction, design and overall concept comply with the dealer, so the study of EHI-, most were ready to make a thematically interesting, promotional display dealer. This confirms also Martin long Juan, Division Manager of the Department of retail & POS research of the GfK Panel Services Germany, in an interview with Kommunikationsblog: the expanded POS medium screen increasingly invades the markets and is therefore an increasingly important position. Screens are used in a few years I believe that in the trading company spread, because they are flexible, can be used without great expense after the initial implementation”. Long Hauser is convinced, that the consumer evaluates the novelty of this POS medium as increased shopping experience of them. Market leader”, so for Hauser, see, however, in the medium initially the overhead in relation to what the screen brings the market”.
To illustrate the effects of displays on buyer behaviour a study by Blackwell/Miniard and Angel was mentioned, which the author Thomas Foscht in his book buyer behavior”cited. About 10 years ago, the study provided decisive results. Some food and liquor shops were equipped with a display. The sales figures over a period of four weeks have been observed now in stores. Average the installation of a displays in the comparison resulted in the control group to an increase of sales of the exposed products by more than 50 percent. The ability to present motion on the screen, again increased their effectiveness. In the grocery store three times higher in the spirits stores reached almost twice as high sales figures were compared to static displays,. Editing plain text ONLINE on the Hamdan 27 53127 Bonn E-Mail: