European Congress

Based on various case studies from across Europe, the participants at the end of the Congress could international success Track campaigns with Reebok, Peugeot, Kellogg’s and ekstra Bladet is succeeded the organisers to present prominent examples. This was in particular the exchange of experiences in the foreground. The interact brings together leaders from all parts of Europe, to promote mutual learning and online advertising to advance step by step”, Alain Heureux summarizes the main objectives of the Pan-European Congress. I glad that we succeeded us thanks to the excellent organization by the IAB Germany, further establishing the Congress and to become an integral part in the appointment calendars of Europe’s online marketing elite.” The interact 2009 takes place in early June 2009 in Krakow (Poland). More information: contact: Bundesverband Digitale Wirtschaft (BVDW) e.V.

Bjorn Kaspring, consultant online marketing k Street 14, 40221 Dusseldorf, Germany Tel: + 49 (0) 211 60 04 56-14. Fax: 33 mailto: Web: press: Federal Association Digitale Wirtschaft (BVDW) e.V. Christoph Salzig, spokesman for k Street 14, 40221 Dusseldorf, Germany Tel: + 49 (0) 211 60 04 56 – 0; Fax: 33 mailto: sponsors of the interact 2008: AD EUROPE ADTECH nugg.ad online-marketing Dusseldorf Stream5 media partner of interact 2008: Horizon Internet world business advertise & sell Interactive Advertising Bureau Europe (www.iabeurope.eu) IAB Europe is the European trade association for digital and interactive marketing representing its 15 national IABs and some European corporate members. With some 50 staff and more than 3000 members, IAB Europe represents the voice of the industry at national and European level. IAB Europe is focusing its work on two major areas being public affairs and standardisation. Firstly, legal issues in EU Parliament and Commission become more and more critical for the industry, and IAB Europe is ensuring that the regulator receives the right information. Secondly, as part of the digital and interactive marketing start to become pan-European driven campaigns, it is important to develop standards and guidelines accepted at national level and applied at European dimension.

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