Identify the risks, define and consciously manage is the objective here. This attention is paid not only to dependencies of customers or suppliers, but also the dependence on staff (including management), software and data products (stars and cash-cows) and also those of lenders. Also the insurance companies and their costs are analysed upon request by a specialist. Often, E.g. existing for many years pension provisions for the shareholders in the company represent ticking time bombs, because they must be operated at the exit from the company. Planning, scenarios and simulations, variance analysis with control measures and controlling cost management take a high priority especially in difficult times.
But who are not invested in the future, has at some point no more, is an old truism. Therefore, it applies even in difficult times a moderate strategic to invest. This means investing in the sustainable success factors according to University St. Gallen (new products, new markets, competence of the staff, external expertise, nor more intensive customer relationships, valuable services, etc.). The concept developed by the IMBEMA is called indirect marketing (www.indirect-Marketing.de). It is the look without operating glasses (independent consultant) and external ideas here as consistently to take advantage of all the internal possibilities (idea management, continuous improvement, suggestion, etc.). Lack of liquidity is called often as the main reason, if companies forced withdrawal from the market. Found the permanent solution but mostly not in always new liquidity but in eliminating the causes for the low liquidity.
Here, a sufficient profitability through a successful strategic positioning on customer value and most attractive business areas is recommended. Leave profits in the company, a silent participation (employee participation, mezzanine capital, silent participation of investor or investment companies) admit in good times and create similar financial freedom and that freedom for entrepreneurial far-sighted decisions without the need for a bank. Often, the financing structure not sufficiently respected and non-current assets financed does not in the long term.